Associate Product Manager | 4+ years of experience in cosmetics
References available upon request
Professional Experience
Associate Product Manager • 4 years (2 years as a junior)
ECLAE (Groupe Salins, European sea salt leader) • Paris, France
> Created a natural anti-aging cosmetic brand with a range of 12 products (face and body care + food supplements), then launched it in pharmacies in France/department stores abroad
> Developed & launched 6 skincare & make-up products in 2 years with 3 major innovations: SOS éclat immédiat, Teint Merveilleux - Les Perles and La Poudre Compacte
> Developed marketing plans, including launch plans + trade marketing: promotion plans, POS layouts and training supports for the salesforce + communication plan (purchase of advertising space)
> Responsible for the PR agency: briefs, press releases, events
> Coordinated and drove corporate and public events, ensuring adequate staffing, inventory and event promotional tools
> Created then managed the Éclaé e-shop (www.eclae.com) (Prestashop) with web trade plan and all social media platforms with content creation, responses and tracking metrics
> Developed and managed overall marketing budget and allocations while identifying opportunities for efficiencies
> Replaced direct manager during her maternity leave, managed a junior employee
Assistant Product Manager • 7 months
Saupiquet (Bolton Group, European leader in consumer goods)
> Graphic re-design of 28 references with a new brand identity and according to INCO norms (European regulation for F, D, M)
> Market research and qualitative group tests for mid-term and long-term innovations
> Analyzed sales (Nielsen data) and made recommendations
Sales Assistant • 6 months
Simone Pérèle (Groupe Pérèle, French fine lingerie group)
> Animated a direct seller network of 50 salespeople: sales report to the board, sales administration, incentives, promotions
Skills
• Manage all phases of product life and product development/formulation processes from concept to consumer
• Knowledge of the graphic chain from creation/artwork to industrial printing
• Detail-oriented, experience working at a fast-paced dynamic company and manag...
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