SUMMARY: A wannabe traveling food critic stuck in a sports marketer’s body. Seeking new opportunities in New York City as I move across the country during a global pandemic. Ten years of experience in helping large corporations create winning marketing, social and digital campaigns & sponsorship platforms to improve ROI and exposure.
EXPERIENCE
Andretti Autosport // Partnership Activation Strategist & Marketing Manager [2017 – Present]
Work with globally recognized companies such as DHL, AutoNation & Genesys to deliver against partnership goals
Developed a monthly reporting structure for partners on our INDYCAR program to show the ROI and QI Media Value results that our partners obtain and require to evaluate their sponsorship value
Collaborate with the business development team to identify new opportunities for growth within the industry while assisting in pitch/deck creation. Led to the addition of three new primary partners to the team in 2020
Spearheaded the creation of a marketing strategy to expand the global footprint of the Andretti name with increased social media, digital and print KPI’s
Developed continuous process improvements within our approval structure for brand standards, resulting in quicker campaign launches for partners
CSM // Account Manager & Communications Account Executive [2013-2017]
Manage a robust roster of clients to ensure proper scope of work for projects is being met
Created and managed the budget of Verizon’s media plan when they launched as the title sponsor of the INDYCAR series across social, digital, print and out of home marketing
Accountable for event planning and execution for major brands such as Crown Royal, Farmers Insurance and PNC Bank
Identified incremental targets to g...
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